Dowd's Brews Notebook
William M. Dowd reports and comments on brewed beverages (From
Molson Coors' new beer sounds flat
Marketing alcoholic beverages to women usually contains elements of fun, glamor and even sophistication.
Molson Coors has come up with a different angle: bloating.
Animée, described as a "bloat-resistant” beer aimed at women, will be released this fall in the United Kingdom.
Prediction? It will quickly lose its fizz among women who don't like being condescended to.
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