Molson Coors' new beer sounds flat

Marketing alcoholic beverages to women usually contains elements of fun, glamor and even sophistication.

Molson Coors has come up with a different angle: bloating.

Animée, described as a "bloat-resistant” beer aimed at women, will be released this fall in the United Kingdom.

Prediction? It will quickly lose its fizz among women who don't like being condescended to.

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