Molson Coors' new beer sounds flat
Marketing alcoholic beverages to women usually contains elements of fun, glamor and even sophistication.
Molson Coors has come up with a different angle: bloating.
Animée, described as a "bloat-resistant” beer aimed at women, will be released this fall in the United Kingdom.
Prediction? It will quickly lose its fizz among women who don't like being condescended to.
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