Phantom brewery at Latham venue does not exist

Those of us who keep track of new craft/microbreweries in the Greater Capital Region might be excused if we are ticked off at Rocky Patel apparently faking the existence of one.

His awkwardly renamed Philly Brewery-Lounge-Coal Oven in Latham, which had been known as Philly Bar & Grill until another of its periodic makeovers, uses the term "brewery" right in its name and its website advertises four beers brewed onsite by something called Umami Brewing.

The problem? As noted in today's Times Union restaurant review by Susie Davidson Powell, "The website confidently describes four crisp beers brewed onsite by Umami Brewing, so when I can't actually find it, our server sheepishly admits it doesn't exist."

Not only that, she reports that management subsequently admitted that not only do the promised beers not exist, there is no onsite brewery, no brewer, and no brewing being done elsewhere for the venue.

Nevertheless, Patel claims just the opposite on his website page under the heading "Umami Brewing." Specifically, he says:
"You can expect superior quality, flavor, and brewing technique with our own micro-brewery. We develop amazing craft beer in small batches featured specifically for your enjoyment. Like our food, we create seasonal craft beers to ensure quality fresh ingredients. Our Umami Brewing technique ensures a savory brew. Fuse that with the ability to brew four different styles of beer at once and you’ll have many great options to choose from. Make your visit a wholesome experience by pairing our fresh cuisine, with our specialty brews."
I believe there is a label for claims such as these.

• Go here for Notes On Napkins
• Go here for Dowd On Drinks
• Go here for Dowd's New York Wines Notebook

No comments: