20170204

Ommegang reveals its annual 'Game of Thrones' brew early

Bend the Knee collectible versions
"Game of Thrones" isn't scheduled to return to HBO for its seventh season until some time this summer. That, however, has not prevented Brewery Ommegang from revealing its annual GOT-themed beer.

To commemorate the usual mix of intrigue, sex, war, sex, treachery, sex and ... sex, the Cooperstown brewery has created Bend the Knee Golden Ale. It will be available on draft and in a series of three collectible 750ml bottles, all finished in matte black and adorned with one of the three Great House sigils: Stark, Targaryen, or Lannister.

Like GOT, Bend the Knee is a potent brew at 9.0% abv, and carries a suggested retail price of $10.99 per bottle. It will be released around Memorial Day, well ahead of the GOT resumption. Incidentally, Ommegang hasn't appropriated the GOT theme. It has a working agreement with HBO's Global Licensing and Retail department.

“With this next 'Game of Thrones'-inspired release, we wanted a beer and a pack that was fit for a king or a queen,” said Brewery Ommegang president Doug Campbell. “Drawing from a rich Belgian brewing tradition, Golden Strong Ales are deceptive due to their unique combination of extreme drinkability and relatively high alcohol content. Bend the Knee walks that line, while also incorporating the delicate flavors of honey into the mix. The subtle noble and floral hop contribution adds to its delicateness, and the beer finishes smooth and dry.”
• Go here for Notes On Napkins
• Go here for Dowd On Drinks
• Go here for Dowd's New York Wines Notebook

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