20120309

Coor to try iced non-tea in UK

We're several centuries away from dependence on Great Britain, but that doesn't mean we don't look to them for guidance in some things. At least, Denver-based Molson Coors is.

The brewing company is about to introduce an iced tea-flavored beer to the Brit market to see it it meets consumer acceptance before trying it in the United States.

It's a daring move, but a necessary one since the company's UK sales have been in a three-year decline.

Coors Light Iced T, according to the UK business publication Daily Finance, will sold in aluminum cans similar to conventional Coors Light. It will have an alcohol content of about 4%. It will contain no caffeine and thus, no actual tea, just tea flavor. Given UK history, that seems like sacrilege of some sort.

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