Coor to try iced non-tea in UK
The brewing company is about to introduce an iced tea-flavored beer to the Brit market to see it it meets consumer acceptance before trying it in the United States.
It's a daring move, but a necessary one since the company's UK sales have been in a three-year decline.
Coors Light Iced T, according to the UK business publication Daily Finance, will sold in aluminum cans similar to conventional Coors Light. It will have an alcohol content of about 4%. It will contain no caffeine and thus, no actual tea, just tea flavor. Given UK history, that seems like sacrilege of some sort.
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Posted by William M. Dowd at 9:34 AM