Bob Skilnick, the Chicago beer writer/historian, frequently comes up with interesting points of view about companies and products in the industry. His latest is titled "Betting The House On A Beer Made For Women — Recipe For Disaster?"
"One of the beer’s owners describes it as 'feminine tasting' while noting that men who would be caught with one of these dear things in their hand are " … getting in touch with their feminine side.' Thinking of the old Schlitz marketing disaster, known as the 'Drink Schlitz or I’ll Kill You' campaign, I’m thinking 'Drink Honey Amber Rose or I’ll Kiss You' would make a darling tagline."
You can read Bob's entire commentary here.
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