From Advertising Age magazine:Attorneys general from New York, Maine, Maryland, Iowa and Arizona are asking Miller Brewing Co. and Anheuser-Busch for internal documents related to their marketing of alcoholic energy drinks.
They are looking into what they say are misleading marketing claims made by products such as Miller's Sparks and A-B's Bud Extra.
The AGs first challenged the marketers over these products last August when they wrote a letter to the federal Alcohol and Tobacco Tax and Trade Bureau -- which approves product labels -- asking it to investigate misleading marketing claims made by products such as Miller's Sparks and A-B's Bud Extra.
In their letter, the attorneys general singled out Sparks and Bud Extra, as well as a third company, Charge Beverages, for having "taken advantage of the youth appeal by engaging in aggressive marketing campaigns ... (that) claim that such beverages increase a person's stamina or energy level. However, they do not mention the potentially severe, adverse consequences of mixing caffeine with alcohol."
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