Heineken keg-refrigerator coming to America

Gimmicks and beer team up in more than TV commercials.

Guinness, the Irish brewing icon, recently came up with an automated device to create the "perfect pour" and has made it available to bars in the U.S. Now, Dutch brewer Heineken and Krups, the German appliance maker, are preparing to sell their LCD-equipped keg-refrigerator in the U.S. as well.

The unit (seen here) can hold a 5-liter Heineken keg and keep it tasting fresh and cold for about 30 days. The LCD displays temperature and beer supply.

The unit has been sold for some time in Europe. Here, it will be sold through Williams-Sonoma beginning in March and other outlets beginning in April at a suggested retail price of $400.

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