It has a nice ring to it and, if our adult-beverage-friendly governor has his way, it will become a reality. And, so will numerous other expansions of the state's drinks industries that have been the darlings of his administration.
Governor Andrew M. Cuomo's sweeping proposals outlined in his "State of the State" speeches around the state this week are subject to approval by the State Legislature. Many of them will be included in his Executive Budget proposal, which is due next week.
One of the items submitted in his "State of the State" book is the creation of the craft beverage week to "highlight local beer, wine, cider and distilled spirits on restaurant menus across the state and in advertising," according to the governor's office.
His proposal would have the New York State Restaurant Association and the New York City Hospitality Alliance team up to promote the state's craft beverage industry, and the state government's Taste NY initiative that promotes New York-made beverages and food products partner with the New York State Liquor Store Association to market the week and hold craft beverage tastings.
In addition, there is a financial component to the initiative.
Cuomo is asking for a new grant for craft beverage producers to participate in joint marketing campaigns, and wants to offer stipends to breweries, cideries, distilleries and wineries to enter national and international competitions that could help broaden recognition of the state's beverage products.
Cuomo also wants to establish the "Taste NY Culinary Trail System" that would provide support to the various beverage and food trails. That goes beyond the numerous wine trails that began the consumer-centric effort to encourage consumer involvement by adding regional beer, spirits and cider trails in recent years.
That trail system would assist with statewide promotion of current trails and serve as a one-stop shop within the state's "Taste NY" program. It would coordinate with the state Office of General Services and the Department of Transportation.
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