First it was Bud Light.
Then, last year, it was Bud Light Lime.
Now, it's Bud Light Golden Wheat. At least it will be the week of October 5 when Anheuser-Busch sends the latest version of its big-selling brew to market.
The move to the wheat category can be seen as a response to the increase in the number of them from craft brewers around the country. Bud Light Golden Wheat uses unfiltered wheat, orange and coriander to give it a different flavor.
The new beer has a few more calories and carbohydrates than Bud Light: 118 calories compared to 110, and 8.3 grams of carbs compared to 6.6 grams. It has slightly less alcohol at 4.1% by volume, compared with Bud Light's 4.2%.
Keith Levy, vice president of marketing, said in a stement: "We're trying to keep it in the franchise of Bud Light, but certainly give it its own look. We're not trying to out-craft craft. Certainly it's the personality of Bud Light, but in a very different way."
Levy said the company is working on its advertising for Bud Light Golden Wheat and said it expects to spend about the same as it spent last year on Bud Light Lime's launch — about $30 million.
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