Guinness is a company that relies on tradition. That's only to be expected from a brewer that is only 250 years into a 9,000-year-lease of its flagship brewery at St. James's Gate in Dublin.
However, in honor of that 250 years, the maker of the world's top-selling stout has come up with a new stout beer for the U.S. market, a maltier, fizzier version of its older, creamier beer that also has 5% alcohol compared to the 4.2% level in Guinness Draught.
"This is more about refreshment and zing," said Fergal Murray, the Guinness master brewer who created the new carbonated brew.
The limited-edition Guinness 250 Anniversary Stout is scheduled to be available in U.S. bars and selected stores on Friday, April 24, the first new stout Guinness has exported to the U.S. since it began selling Guinness Draught here in the mid 1960s.
More than 1.8 billion pints of Guinness Draught are consumed each year in 150 countries.
The anniversary stout will be available only in the U.S., Australia and Singapore, according to Diageo PLC, owner of Guinness and the world's largest liquor producer. It is expected to be on sale for about six months.
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