Guinness anniversary stout release April 24

Guinness is a company that relies on tradition. That's only to be expected from a brewer that is only 250 years into a 9,000-year-lease of its flagship brewery at St. James's Gate in Dublin.

However, in honor of that 250 years, the maker of the world's top-selling stout has come up with a new stout beer for the U.S. market, a maltier, fizzier version of its older, creamier beer that also has 5% alcohol compared to the 4.2% level in Guinness Draught.

"This is more about refreshment and zing," said Fergal Murray, the Guinness master brewer who created the new carbonated brew.

The limited-edition Guinness 250 Anniversary Stout is scheduled to be available in U.S. bars and selected stores on Friday, April 24, the first new stout Guinness has exported to the U.S. since it began selling Guinness Draught here in the mid 1960s.

More than 1.8 billion pints of Guinness Draught are consumed each year in 150 countries.
The anniversary stout will be available only in the U.S., Australia and Singapore, according to Diageo PLC, owner of Guinness and the world's largest liquor producer. It is expected to be on sale for about six months.

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Jim @ CoolStuffForDads.com said...

I generally associate (and enjoy) a Guiness with a cold, rainy day (late Fall, Winter, early Spring). I had not heard about the Anniversary Stout but I will be on the look out for it later in the month and be sure to sample. Thanks for the info!


Still Silly said...

Got a case this past weekend for tasting. Not bad, but just an average stout. Not worth the extra money, in my humble opinion.

Guinness obviously didn’t learn the lesson taught by New Coke, and as a result are watering down their brand.

This unremarkable stout will be gone in six months. In the meantime, shame on me for getting taken by Diageo.

bmenews said...

Ah, I just heard about this -- 250 years? Happy Anniversary (and) cheers!

Thomas Koons said...

I’m drinking one right now and it’s April 21st. I bought a six-pack in a store in Biloxi, MS. Excellent stout, of course.