Miller flops in the UK

Miller Beer will be withdrawn from sale in the United Kingdom early next year.

Scottish and Newcastle (S&N) has reached agreement with Miller Brands UK to end the contract to brew, market and distribute Miller Beer. S&N brewed the brand under license from its American owner, Miller Brewing Co.

What happened? A joint review said, according to a statement issued by the two entities, "It no longer has a viable long-term role to play in either company’s beer portfolio/”

Miller Beer was first launched in the UK in the late 1980s as Miller Lite, relaunched as Miller Pilsner in the early '90s, and simply as Miller Beer in the late '90s. It has experienced double-digit sales declines in recent years.

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