20080913

All-American Bud finally goes ale

Budweiser beer is in the process of becoming a Belgian-owned product, but that isn't stopping brewer Anheuser-Busch from emphasizing its roots with its newest product, Budweiser American Ale.

Ale, which differs from beer in that it is a warmer-fermenting product that is a touch fruitier than beer, is a growing part of the domestic market, unlike in the UK, for example, where it is traditionally been hugely popular. Among the top American craft brewers, most have had their best success with ales as their lead product.

This is the first ale in Budweiser's history.

A-B is in the process of being purchased by InBev, the Belgian brewing giant.

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