Brazilian beer now comes in a kit

If you think American beermakers are bigtime slaves to gimmicks, pay attention to this.

The Brazilian brewer Dado Bier has launched a beer with the herb yerba maté, packaged in long neck bottles as part of a special kit to be sold in Brazil, Argentina and Uruguay.

Each kit contains a cup in the form of a drinking gourd, known as a chimarrão cuia, designed by the Ruvolo Crystal Works. It comes in a leather base created by Gueto EcoDesign, a firm specialized in developing sustainable products.

The "kit" price is the equivalent of $20 U.S.

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