The Miller Lite Brewers Collection, a line of three craft-style light beers, will begin test marketing in February.
The lineup from Miller Brewing Co., includes a blonde ale, an amber and a wheat.
Miller Lite Brewers Collection will go into four test markets -- Baltimore, Charlotte, San Diego and Minneapolis. The target audience is mainstream light-beer drinkers.
“We’re seeking to establish a whole new category for the industry -- craft-style light,” said Miller Chief Marketing Officer Randy Ransom.
“Miller Lite is the perfect beer to introduce this innovative product because only Miller Lite provides the ideal balance of real beer taste and refreshment. And so it makes sense that we use our expertise to brew a brand with great craft-style taste and the refreshment and drinkability American beer drinkers prefer.”
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