20071228

German beer market continues to dry up

German brewers and distributors haven't been able to find the key to stopping a steady decline in beer consumption in their country.

Beer consumption plummeted to a record low of 29.7 gallons per person for 2007, the eighth drop in the past nine years. The exception came in 2006 when Germany hosted the World Cup soccer tournament and the influx of foreign visitors helped push up beer sales.

Germany has 1,284 beer manufacturers, the largest number of any country, although on a per-capita consumption basis it trails the Czech Republic and Ireland.

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