Yes, it's for real.
The gross-but-popular "Family Guy" cartoon series is being immortalized, at least for a while, by a Rhode Island micro-brewery with its own brew: Pawtucket Patriot Ale.
Peter Griffin, the head cartoon character currently guest-starring in Subway TV commercials as well as the Fox show, loves his ale by that name so the show's owners have licenses the brewery to make it real for market distribution in 2008.
No word yet on what the advertising campaign will be like, but in episode 15 of the show ("I Am Peter, Hear Me Roar") a TV spot for the ale promises, "If you buy it, hot women will have sex in your backyard." In some episodes a large Pawtucket Patriot Beer sign can be seen on the wall of the Drunken Clam, Peter's favorite tavern.
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