Newcastle anniversary bridges the years

Newcastle Brown Ale, the No. 1 premium packaged ale in the United Kingdom and a popular import on the U.S. market, has come up with a new limited edition bottle label to mark its 80th anniversary.

The brewery is located in Newcastle-upon-Tyne, England, a community that has been in existence since the days of Roman rule and a center for the English coal mining industry -- as in "coals to Newcastle."

The label, which will appear on bottles beginning next month, uses not only the company's blue star motif but both the iconic Tyne Bridge and the Millennium Bridge that has spanned the Tyne river between Gateshead and Newcastle since the turn of this century.

“The new label celebrates the history and modernity of a unique beer that was created in Newcastle in 1927 to satisfy the hard-earned thirst of local miners and shipbuilders and went on to garner universal acclaim and strong sales in more than 40 countries around the world,” said brand manager Doug Cook.

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