Smirnoff debuts low-alcohol malt drink

Smirnoff is, by most surveys, the most recognized vodka name in the world. When it comes to malt beverages, however, it still is trying to make its mark.

Its latest product is a low-alcohol drink called Smirnoff Source that utilizes pure spring water and a citrus touch to create a 3.5% alcohol by volume liquid. That makes it lower in alcohol and calories than most domestic beers.

Smirnoff Source currently is available in New York, Michigan, Ohio, West Virginia, Pennsylvania, Maryland, Delaware, Washington, DC, Connecticut, Massachusetts, Rhode Island, Vermont, New Hampshire and Maine. It soon will be sold at high-end clubs in Miami, Los Angeles and Las Vegas.

The beer alternative comes in 16-ounce bottles and 16-ounce four-packs, the latter selling at a suggested retail price in the $10 range.

Smirnoff is owned by Diageo, which has a huge portfolio of adult beverages such as Johnnie Walker, Guinness, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards.

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