Taking 'a cold one' to an extreme

The folks at Coors Light take "Draw me a cold one" seriously.

The Colorado brewer has launched Coors Light Super Cold Draft. The company has developed a special "glacier tap" to replace the traditional device. As Coors explains it, the handle on the glacier tap forms a layer of ice as the beer is poured, resulting in the beer being an average of 5 to 10 degrees cooler than a typical draft beer.

Coors Light has also developed a cold-activation bottle on which part of the label turns blue when the "ideal" serving temperature has been reached.

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