Taking 'a cold one' to an extreme

The folks at Coors Light take "Draw me a cold one" seriously.

The Colorado brewer has launched Coors Light Super Cold Draft. The company has developed a special "glacier tap" to replace the traditional device. As Coors explains it, the handle on the glacier tap forms a layer of ice as the beer is poured, resulting in the beer being an average of 5 to 10 degrees cooler than a typical draft beer.

Coors Light has also developed a cold-activation bottle on which part of the label turns blue when the "ideal" serving temperature has been reached.

To Dowd's Spirits Notebook latest entry.
To Dowd's Wine Notebook latest entry.
To Dowd's Brews Notebook latest entry.
To Dowd's No-Alcohol Drinks Notebook latest entry.
Back to Dowd On Drinks home page.