And now, ta da, the Sam Adams Glass
Sometimes it's about the bottle -- see my earlier post on Michelob's teardrop container -- but sometimes it's about the glass.
The Boston Beer Co. followed that line of logic this week by introducing a special glass for its Samuel Adams brand beer. Company spokesbeings say it's merely following the same logic as aficionadoes of wines and spirits who prefer certain thicknesses and shapes of glassware to best enjoy their drinks.
Jim Koch, company chairman and founder of the Samuel Adams beer brand, said in a statement, "It's a personal passion of mine to develop a beer glass that elevates the craft-beer drinking experience. We wanted to create a glass that offers beer lovers a full sensory experience by fully showcasing Samuel Adams Boston Lager's complex balance of malt and hop flavors."
The Samuel Adams Boston Lager Pint Glass will be available to the public beginning in March, priced at $30 for a package of four from the company Web site.
To Dowd's Spirits Notebook latest entry.
To Dowd's Wine Notebook latest entry.
To Dowd's Brews Notebook latest entry.
To Dowd's No-Alcohol Drinks Notebook latest entry.
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Posted by William M. Dowd at 9:19 AM