Rheingold marches on

Today's glitzy beer commercials on TV may have high production values and scads of people behind the scenes creating them. However, there's something about the old commercials that really defined the market.

Take Rheingold, for example. The onetime hugely popular New York beer ran Miss Rheingold contests, had snappy theme songs, and what for its day was some smart animation.

Here's an example, posted on the AdJab.com site by someone who found it interesting but obviously didn't know anything about the Rheingold brand that took early TV viewers on a tour of New York's boroughs and neighborhoods.

For a quick education in things Rheingold, go here and here.

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