20060313

And Tiger, too


My previous post mentioned Anheuser-Busch's decision to partner with Harbin lager beer from China and Grolsch, a Dutch beer, to distribute them in the U.S.

Well, add Tiger Beer of Singapore to that portfolio.

Effective May 1, Tiger will have access to Anheuser-Busch's network of nearly 600 independent wholesalers. Tiger already is sold in 60 countries.

Tiger is a bottled pale lager beer brewed by Asia Pacific Breweries (APB), a joint venture between Heineken and Fraase & Neave of Singapore.

It made its debut in 1932 and its primary market is Pacific Asia, mostly in Singapore, Malaysia and Vietnam. Its strongest U.S. presence at the moment is in New York, Miami, San Francisco and Boston, according to the company.

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