Stockpile the Beamish, boys
Fans of Beamish stout, produced by the tiny Cork brewery that purportedly is the oldest in Ireland, better lay in a supply in a hurry.
Likewise for those whose tastes run to John Courage Amber Lager and McEwan's IPA.
Scottish & Newcastle PLC, the United Kingdom's largest brewing conglomerate and owner of those brands, has decided to stop exporting them to the United States. Instead, it will concentrate on sales of its Newcastle Brown Ale and McEwan's Scotch Ale.
The Denver, Milwakuee and Philadelphia area markets are 1-2-3 in U.S. consumption of Beamish, which generally runs about $20 a half-keg cheaper than Guinness.
"It's really just a focusing of our initiative that we've got going on globally and in the U.S. market. We're streamlining the U.S. portfolio," Bill Wetmore told Philly.com. He is the marketing director for Scottish & Newcastle Importers, the U.S. subsidiary of the brewing conglomerate.
Beamish, which began brewing stout in 1792, has struggled to maintain sales in both the domestic and foreign markets against the gigantic Guinness which owns 88 percent of the stout market.
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Posted by William M. Dowd at 4:17 PM