A New Year makeover
Fans of Bass ale should be forewarned: Your drink hasn't changed, but its look has, so don't be confused when you go shopping.
The English import's red triangle logo will be edged in gold and be seen in advertising, packaging, merchandise and so on in the new year. It also will be referred to as Bass Pale Ale rather than just plain Bass.
Bass has been brewed since 1777. In 1875, brewers were granted England's first trademark. The company claims its red triangle logo is the world's first registered trademark.
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Posted by William M. Dowd at 8:22 AM