Drew Carey Was Right
On his late, lamented TV series, comedian Drew Carey and his buddies made money on the side by brewing Buzz brand beer in Drew's garage. The secret to its popularity? It combined beer and caffeine.
Now, reality is catching up with art. Anheuser-Busch is preparing to test market a beverage called Natty Up, a caffeinated version of its Budweiser Natural Light beer.
The market: young adults who now plunk down money for various vodkas and such energy drinks as Red Bull. The test markets selected are in Florida, Texas, Missouri and North Carolina. This latest twist isn't particularly new for A-B which already introduced caffeinated malt beverages B-to-the-E (Budweiser to the extreme) and Tilt.
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Posted by William M. Dowd at 12:04 AM