20110315

Seagram's adds to flavored malt beverage line

ROCHESTER, NY -- North American Breweries has added a pair of flavored malt beverages to its Seagram's Escapes portfolio.

The flavors, mango and sangria, are made to be consumed as-is or mixed in a drink recipe. The sangria has a red wine flavor infused with orange, apple and peach fruits.

Both flavors are available in 11.2-ounce bottles, sold in four-pack carriers and 24-pack cartons.

Seagram's Escapes now offers 12 varieties of flavored malt beverage coolers: Bahama Mama, Black Cherry Fizz, Calypso Colada, Fuzzy Navel, Jamaican Me Happy, Lime Melonade, Margarita, Strawberry Daiquiri and Wild Berries as well as the seasonal Pink Punch and the new infusions.

The drinks are produced at The Genesee Brewery here.

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